5 Types of Logos you Need to Know

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5 Types of Logos you Need to Know

The logo design industry always has something spectacular planned. With plenty of creativity and a smidgeon of the spark that calls for a storming effect. As a result, every single professional logo design should incorporate these logo designs into your brand. Be it a startup, a generational business, or even a large corporate one. To make sure your brand stays on the top you need to check if you know the very basics of which logo you should get.

Considering the climatic shift in the design landscape, many top logo designers have revamped their styles, yet you cannot beat the basics. Wordmarks, mascots, abstract, pictorial, and combination marks are the five basic categories of logo styles. Whether you’re starting a new company or revamping an existing one, these tips will help you succeed. You need to incorporate every single thing. From colors to typographies, and types and styles range from simple to complex designs. After some thorough research, you must ensure that everything relevant to your brand is put together.

Here is a list of 5 logos, you can get simply as they are or customize them according to your tastes and requirement of your brand.

Word Mark Logos

A wordmark or logotype is a font-based logo that focuses solely on a company’s name, similar to a letter mark. Consider Visa and Coca-Cola as examples. When a company has a short and distinct name, wordmark logos work well. The Google or eBay logos are excellent examples of these types. The name is memorable and catchy, so when combined with strong typography, the logo aids in brand recognition.

Typography will also be important, as it is with a letter mark logo. Because your name will be the focal point. You will want to choose a font—or create one—that captures the essence of what your company does. Fashion labels, for example, tend to use clean, elegant fonts that have a high-end feel to them, whereas legal or government documents use more formal fonts.

These types are used quite often because they make the wordy arrangement the center of attention. Who says a simple logo can’t be unique? From eye-catching text styles to vibrant color schemes to a variety of typographic styles and animation, there’s something for everyone. This minimalistic design can be used for anything. Your logo will ensure that your brand is visually appealing with these features!

Mascot Logos

The use of mascots and characters in logo designs elevates caricatures to a new level. We know how mascots are lucky for the teams they cheer on. The thing same goes for your brand too. The audience is immediately compelled to see a brand as a friend rather than a business when they encounter these amusing characters. Business keeps moving visually with wacky character logos. Providing one-of-a-kind and amusing logo art concepts. Think of KFC’s Colonel or the Kool-Aid Man.

Plus, this particular type has seen extreme innovations. Logo designers push the boundaries of their imagination. From a gnome playing the metronome to a cat floating in lava lamps, gorgonzola golfing, bizarre hatters, whack-a-moles, and, there’s something for everyone. Whenever you view them, you may think “Aren’t these a little funnily different?” if they catch your eye consider the impact they will have on their demographics.

Furthermore, you can even add a mythical touch to your logos. People have loved symbolism and myths for centuries, from hieroglyphs to stained glasses to pictograms. Even today, these things elicit a sense of awe. Because these mythical symbols necessitate a leap of faith, brands expect their target demographics to have the same reaction. When combined with a modern touch in logos, this type creates an image of a thriving brand.

Abstract Logos

A pictorial logo that becomes abstract in nature is known as an abstract logo mark. It’s an abstract geometric form that represents your business rather than a recognizable image. It becomes slightly more complex than a simple pictorial logo such as an apple or a bird. Pepsi’s divided ball and Adidas’ stripy flower-like mark are just a few examples.

Abstract marks, like all logo symbols, are extremely effective at condensing your brand into a single image. Abstract logos, on the other hand, let you create something truly unique to represent your brand rather than being limited to a picture of something recognizable. The advantage of an abstract mark is that you can use it to symbolically communicate what your company does without relying on the cultural implications of a specific image.

You can assign meaning to your brand and cultivate emotion through color and form. By their very nature, these marks can provide strategic ambiguity. They work well for large corporations with numerous and unrelated divisions. Abstract marks are particularly effective for service-based and technology businesses, but they’re notoriously difficult to design well.

Pictorial Logos

Have you heard the phrase “a picture is better than a thousand words”? Well, this is what we will delve into with our take on pictorial logos. An icon—or graphics-based logo—is a pictorial mark, also known as a brand mark or logo symbol. When you think of the term “logo” you probably think of the iconic Apple logo, Starbuck’s twin-tailed siren, the Twitter bird, or the Nike Swish.

Each of these companies’ logos is so iconic, and each brand is so well-known, that just seeing the mark is enough to recognize it. A true pictorial logo is more than a simplistic image – it is symbolic of a certain idea. As a result, it can be a difficult logo to use for new businesses or those with little brand recognition. Pictorial trademarks are widely used because they convey more information about a company than an abstract logo mark. A pictorial mark is a graphic image or illustration that clearly represents a particular company, product, or brand. The image itself could refer to the company’s name or mission, or it could represent a brand attribute.

Combination Logos

A logo with a combined wordmark, abstract, pictorial, or mascot is known as a combination mark. The image and text can be placed next to one another, stacked on top of one another, or combined to form an image. Burger King, Doritos, and Lacoste are just a few examples of well-known combination marks.

Furthermore, because the combination of a symbol and text creates a distinct image, these logos are typically easier to trademark than a single pictorial mark. They are pretty versatile than the types of logos mentioned above. However, they are a bit complex due to their higher level of detail and the fact that the name and symbol are strongly entwined. It is a challenge to replicate an intricate combination logo design across all of your branding.

Since the text and icon or mascot working together to reinforce your brand, a combination mark is a versatile option. People will associate your name with your pictorial mark or mascot almost immediately if you use a combination mark. You might be able to rely solely on a logo symbol in the future, rather than having to include your name all of the time.


If you still are having trouble with where, to begin with, your logo, then you can get professional help from a reputable graphic design agency. They will be able to cater to your requirements and craft a great professional logo design.

Perhaps you should start by deciding and asking for suggestions on the type of logo you want. Hopefully, you can choose from the list of basic types of the logo above as your starting point.

By | 2021-09-04T08:41:56+00:00 September 4th, 2021|Uncategorized|0 Comments

About the Author:

Steve Martin is a senior SEO strategist at Premium Logo Designers , a digital marketing agency based in New York. He specializes in SEO and logo design techniques. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about Logo Design, SEO, and digital marketing.

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