Choosing The Right Colors For Your Brand: A Handy Guide

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Choosing The Right Colors For Your Brand: A Handy Guide

While you are adding strategies based on the SEO USA. It is equally important to understand the impact of color on consumer behavior. Because this will help your brand succeed, whether you have decided to leave a firm and start your own business or are launching a game-changing new startup.

According to studies, up to eighty-five percent of consumers say color is the most important component in deciding which product to buy, and ninety-two percent believe the visual appeal is the most convincing marketing factor overall.

Fortunately, there is a method to the madness, and we will show you how to choose the correct colors for your brand in this post.

Why Colors Matter

It has been said that first impressions matter. The first thing you potential buyer sees is your brand color. Colors evoke emotions and feelings while also conveying information. Customers can build a first opinion without even knowing what your product is about as a result of this. Simply put, brand colors can influence whether or not a customer wants to participate.

When you hear the term “love,” how do you picture it? It most certainly evokes a stronger emotional response than a term like “bike rack,” whether favorable or negative. Emotions are strong, and they influence our decisions, whether we like them or not. You want to establish a strong emotional bond with your customers as a brand. The difficulty is that a logo or storefront cannot express your company’s complete story—but branding colors can.

Understand Color Theory

Color theory has been the subject of extensive investigation. It is easy to get lost in the rabbit hole of discovering the meaning of each color. However, you can get a sense of their first impression. The color red, for example, is associated with danger, excitement, and energy, love and passion. Pink is a feminine color that evokes sentiment and romance. Orange, like its namesake, is invigorating and vibrant. It is also associated with being innovative, daring, and economical.

The color yellow is upbeat. It is a happy and playful color. Green is a natural color that is frequently used to represent sustainability. Blue is trustworthy and dependable. It has a calming effect or is often associated with depression. Purple symbolizes royalty and majesty. It can be spiritual and mysterious. Brown is a straightforward and honest color that is frequently used for organic and wholesome products. White is the color of purity, innocence, and simplicity, often with a minimalistic feel. Black is both sophisticated and elegant. It can be formal and luxurious, but also sad. Multicolor can be united or open to anything. It is excellent for capturing the spirit of diversity.

Of course, there are a plethora of other hues within this range. Colors like baby blue and navy have a role in the color scheme. We will go over this in more detail later in the post, but for now, you should have a general notion of which colors are best for your business.

Matching Colors & Brand Theme

First and foremost, determine what your brand is all about, as having a clear idea—what your brand’s goals are and how you want your target audience to feel—will aid in determining the best colors to use for your brand.

Consider the following aspects of your brand: Brand objectives, target audience demographics, and brand personality traits. Ask questions like: Do I want your customers to be satisfied, wealthy, and well-informed? : Do I want them to be optimistic, self-assured, or knowledgeable? Is MY brand light-hearted, serious, or inspiring?

The way you want customers to perceive you can help you narrow down your color scheme even further. While your product may be organic, you can go with a color commonly associated with brown. Your brand essence may be about celebrating goodness, in which case you may choose optimistic yellow. Better yet, you could incorporate both brown and yellow into your brand’s color palette.

Making your Color Palette

Clearly, there is no one-size-fits-all approach to selecting a color palette for your branding. It is difficult and unwise to impose rigid guidelines when working with abstract concepts like brand identity. However, because the procedure can be intimidating and perplexing, some direction is beneficial.

First, there is a method for creating a color scheme, which you may use as a guide rather than a strict code, formula, or instruction. You can start by choosing three colors. This makes it easier to select your color base, the neutral color point, and your overall color accent.

Check Your Competition

Brand colors should stand out or be instantly recognizable. Because your product is frequently seen alongside competitors—whether online or on the shelf, ‘you do not want to appear identical. Sunscreens in a sea of yellow, or tech companies in a sea of blue, are common examples. It is easy to overlook a product when they all look the same.

Instead, consider what your brand or product does that is not immediately obvious. A sunscreen may provide sun protection, but if it is manufactured in a sustainable manner, it may be green. To avoid getting lost in the crowd, make a mood board of your competitors to figure out how you can stand out.

Test Your Color Palette

Color palette selection is difficult, but you do not need a designer to do it. There are tons of color palette generator tools. This is a wonderful place to start because it can help you specify your favorite colors while also ensuring that they work well together. Another advantage is that the generator supplies the necessary color codes. Make sure your chosen colors have the desired effect and can be used in several ways across all of your touchpoints.


Now that you know all things related to color usage for your brand, we suggest you apply that when you are integrating strategies based on SEO USA. Honestly, it is not that hard, just requires a sense of creativity and innovation.

As previously stated, there are no hard and fast rules when it comes to selecting colors for your brand. Consider this article as more of a rough guideline, a learning tool to assist you in making educated judgments. Above everything, trust your gut. When choosing your brand colors. Also, keep in mind that the emotional connection between colors is the most important factor to consider when making a color palette.

By | 2021-09-07T11:29:11+00:00 September 7th, 2021|Uncategorized|0 Comments

About the Author:

Steve Martin is a senior SEO strategist at Premium Logo Designers , a digital marketing agency based in New York. He specializes in SEO and logo design techniques. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about Logo Design, SEO, and digital marketing.

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